Along with the rapid development of technology, digital marketing trend is also more dynamic development. Here are some digital marketing trends in developed countries are importantly listened by law firm-law firm in the country as stock to enter the global competition to provide the excellent lawyer SEO services.
First, social media is a prima donna. For social media affairs, law firm some countries may not be too behind compared to the law firm in developed countries. However, the trend on the ground shows that law firms in most countries, especially in Asia, they still use social media only as a means of distributing their content.
Social media has not been optimized as a two-way interaction medium between the law firm and the public in which it may be a client or potential client. Instead, law firms optimize their social media to interact more with the public, for example by providing an e-book for download, or an invitation to an online seminar or webinar.
Through social media, law firms can also recruit or relate to the media if there is new material to be conveyed. Law firms in many countries need to be immediately aware of the enormous benefits of social media for the development of their business.
Secondly, SEO is becoming a popular tool on the internet. Today, search engines like Google are the mainstay of everyone who wants to find out something. Any question there must be an answer on Google. This condition must be visibly seen by a law firm in some countries as the business opportunity.
Absolute! Every law firm should popularize itself in cyberspace so that it can be easily found by potential public candidates. The road to the world-famous internet is by utilizing Search Engine Optimization (SEO). This trend is already underway in developed countries, where law firms are willing to spend their money to hire services or hire their own SEO consultants.
Third, microsites complement the law firm website. A law firm has a website that has become a commonplace everywhere. However, the trend that occurs in developed countries is quite interesting listened. There, medium to a large scale law firm is not enough to have a website only. They also create a microsite to showcase the specific information that each practice group engages in.